MANIFESTO
FROM OBJECT TO SUBJECT
TODAY CONSULTANT IN VISUAL MERCHANDISING, SCENOGRAPHER, DESIGNER AND PROFESSOR, I WAS BORN AND RAISED IN PARIS WHERE I GRADUATED IN ART AT THE SORBONNE NOUVELLE WHILE BEGINNING A CAREER AS A SET DESIGNER FOR THE FILM INDUSTRY, THEATER AND DANCE PRODUCTIONS, CULMINATING WITH A MISSION AT THE PARIS OPERA PALAIS GARNIER : MY FASCINATION FOR VISUAL ART, CRAFTSMANSHIP AND EXCELLENCE WAS BORN.
MY ATTRACTION FOR OTHER UNIVERSES, INSPIRING ENCOUNTERS ON MULTIPLE TERRITORIES, MIXED WITH MY PASSION FOR ARTISTIC INSTALLATIONS AND DESIGN IN ALL ITS FORMS LED ME TO FOCUS THE SECOND PART OF MY CAREER ON THE PRODUCT STAGING, DISCOVERING THAT THE PALETTE OF CREATIVITY AROUND IT IS LIMITLESS.
cONCILIATE IMAGE & BUSINESS
TODAY, I HAVE THE CHANCE TO SHARE MY LIFE BETWEEN EUROPE AND UNITED STATES FOR PERSONAL REASONS BUT ALSO TO WORK ON INTERNATIONAL AND MULTIDISCIPLINARY PROJECTS.
BUILDING AS A TEAM, POOLING EXPERTISE, LEARNING AND SHARING FROM OUR EXPERIENCES : THESE ARE THE ESSENCE OF THE LINKS THAT SUSTAIN THE EXCHANGES DURING MY MISSIONS.
MY APPROACH IS BASED ON THE UNION OF THESE FORCES TO REVEAL THE OBJECT UNDER ALL ITS ASPECTS : IMAGE AND BUSINESS.
IFM
INSTITUT FRANÇAIS DE LA MODE
PROFESSOR
SINCE JANUARY 2020, WITH A SERIES OF THEMATIC CLASSES, I PROPOSE TO ENLIGHTEN THE PROFESSION(S) OF VISUAL MERCHANDISING, ITS FIELDS OF ACTION AND ITS MULTIPLE SPECIFICITIES, IN ORDER TO CLARIFY THE SOMETIMES BLURRED CONTOURS OF THIS PROFESSION WHICH IS NEVERTHELESS KEY FOR MODERN DISTRIBUTION NETWORKS AND MORE PARTICULARLY FOR THE LUXURY INDUSTRY.
WHILE PLACING IT IN THE HISTORY AND EVOLUTION OF RETAIL, I ADDRESS ITS TECHNICAL, STRATEGIC AND ORGANIZATIONAL ASPECTS AND THUS GIVE A DEFINITION TO THIS DISCIPLINE WHICH, BETWEEN IMAGE AND BUSINESS, IS ABOVE ALL THE EXPRESSION OF THE BRAND'S IDENTITY.
VALUES
AT THE HEART OF THE STRATEGY
FOR MORE THAN EIGHTEEN YEARS, I HAVE DEDICATED MY CAREER TO ENHANCE THE VALUE AND THE ATTRACTIVENESS OF THE PRODUCT, TO BRINGING IT TO LIFE, AND TO DO SO WITHIN HOUSES THAT PLACE IT AT THE HEART OF THEIR STRATEGY, WHETHER IN THE WORLD OF READY-TO-WEAR, HOME, ACCESSORIES OR WATCHES AND JEWELRY.
MY EXPERIENCE WAS BUILT ON WORKING HAND IN HAND WITH THE TEAMS IN THE FIELD AND THUS THE PRODUCT SCENOGRAPHY, AS THE ALLIANCE OF CREATIVITY AND PERFORMANCE, QUICKLY BECAME OBVIOUS.
ARTISTIC DIRECTORS, CREATIVE STUDIO, COMMUNICATION, EVENT DEPARTMENT, ARCHITECTURE, RETAIL, SALES MERCHANDISING OR MARKETING, MY PASSION FOR THE PRODUCT AND MY EMPATHETIC PERSONALITY LINK ME WITH EASE TO ALL THE DEPARTMENTS OF A COMPANY.
MY PROFESSIONAL CURIOSITY AND MY HUMAN SENSITIVITY HAVE ALLOWED ME TO UNDERSTAND THE ISSUES OF EACH OF THESE ACTORS TO BUILD EFFICIENT COLLABORATIONS AND ENSURE A VISUAL MERCHANDISING PERSONALIZED SUPPORT.